New York Post: Celebrities creating own image with lifestyle websites, says pop culture expert

Release Date: May 10, 2010

Elayne Rapping professor of American studies, is quoted in an article in the New York Post about celebrities who use their name recognition to launch lifestyle websites. "They're creating an even bigger media persona than they would have when all the publicity came from outside sources," she says.

Media Contact Information

John DellaContrada
Interim Vice President for Communications
Tel: 716-645-4601 (mobile: 716-361-3006)
Twitter: @UBNewsSource