Published November 22, 2017
The trend of buying goods online will continue to grow this holiday season, with online sales expected to surpass in-store sales for the first time ever, according to a UB expert in retail marketing strategy, brands and consumer behavior.
Charles Lindsey, associate professor of marketing in the School of Management, predicts we’ll see booming sales this season, and that last year’s trends will continue and grow:
“According to data from RetailMeNot.com, the typical holiday deal actually started about five days before Thanksgiving last year,” Lindsey says. “That number is expected to increase this year.
“To get the best deals, consumers can take advantage of a number of resources, such as apps like ShopSavvy, which allow them to scan an item’s bar code when shopping in a store and determine if another retailer is offering the same item for a lower price,” he says. “This works for online purchases, as well as the closest brick-and-mortar locations.”