Democrat and Chronicle: Marketing prof discusses Xerox as backer for U.S. Open

Release Date: November 9, 2010

Charles Lindsey, assistant professor of marketing, is quoted in an article in the Rochester Democrat and Chronicle that reports Xerox Corp. has signed a five-year agreement to be a sponsor of the U.S. Open tennis tournament. "A large part of their business model is business-to-business," he said. "It could be they're trying to promote this image that it's an elite company. That fits well with tennis."

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