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Jack Shaw will explore the impact of such emerging technologies as 3D Printing, Artificial Intelligence, Blockchain, and the Internet of Things on orthodontic practices. Areas he will discuss will include: enhanced orthodontic tools and procedures, improved practice management, best practices for social media marketing, and emerging new orthodontic business models.
Jack Shaw, BA, MBA - Financial Interest
We use computers in our practices. We need computers to run them effectively. The problem is that they introduce a number of challenges that can stress you out along the way:
This session will review these topics and more. Steve promises to limit the "geek speak" and discuss issues in a way you can all understand. Please bring your own experiences and questions to share with the group.
Internet Marketing 2017: What's Working, What's Not
Social media have been around for about a decade now. We as orthodontists can hardly attend a meeting or open a journal without being bombarded by companies and consultants preaching that social media is the key to attracting new patients. What is the current status of social media marketing for orthodontists? Are there other online marketing techniques that offer a bigger ROI? Where should your practice get started?
Building an Elite Office Through Facebook Marketing
Facebook is a powerful tool that can help you connect with current and prospective patients. Unfortunately, orthodontists are encouraged to delegate social media responsibilities to staff and third party businesses. The problem is that this prevents the ever-so-important doctor-patient ‘conversation’ from happening. Simply put, everything you have been taught about Facebook marketing is wrong! This lecture will focus on utilizing Facebook to build an elite dental office. Discover how to market to masses by targeting local forums. Master Facebook and become a legend in your community.
Today's world is filled with noise and confusion when it comes to which technologies you NEED in your office. This session will help cut through some of that noise and give you more confidence in identifying 'wants' versus 'needs'. Each practice is unique and there is not one size that fits all, but asking a few simple questions will help you determine which technologies will best fit your practice while also meeting your patients' needs.
Aaron D. Molen, DDS, MS - Financial Interest
One Clinician's Journey with 3D Imaging and 3D Printing Over the Past Decade
Dr. Lin will review his experiences, guidelines, and protocols with both cone beam computed tomography (CBCT) and 3D printing. He believes that the orthodontic profession is transitioning into 3D digital treatment for our patients as the standard of care. Both CBCT and 3D printing are major technology differentiators in making this transition happen and, most importantly, are improving the quality of care which orthodontists are able to provide to their patients.
Intraoral Scanners and 3D Printers: Is it Time to Upgrade Your Digital Toolbox?
Is it time to digitize your toolbox? Intraoral scanners and 3D printers are at the cutting edge of orthodontic technology. The time is right to evaluate whether these amazing tools can, and should, be integrated into your practice. Navigating this ever-changing landscape can be tricky, so this lecture hopes to create clarity out of confusion by discussing how intraoral scanners and 3D printers work, what your options are, and how they can be integrated into your practice.
Christian Groth, DDS, MS - Financial Interest
This presentation offers a review of how technology has changed since 1989 in orthodontic practices (28 years). A variety of examples will be provided and current overhead spending norms will be discussed. There will be a review of average valuations over the last decade with comments on how technology that was deployed effected practice value.
Chris Bentson, BS - Financial Interest