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American Association of Orthodontists
The Doctor's Role in Case Acceptance: Key Components of a High-Value Consultation

The Doctor's Role in Case Acceptance: Key Components of a High-Value Consultation

Oct 24, 2017

A common assumption within the orthodontic profession is that the Treatment Coordinator is primarily responsible for the practice case acceptance rate. This fundamentally misguided belief has also been a central tenet of most organic advice given practices for improving case acceptance, and continuing to follow it today can cost you dearly when it comes to your conversion rate.

Package Dates Price
The Doctor's Role in Case Acceptance: Key Components of a High-Value Consultation - Event Oct 24, 2017 Standard: $50.00
Measuring Orthodontic Marketing Effectiveness

Measuring Orthodontic Marketing Effectiveness

Nov 7, 2017

Marketing can make or break an orthodontic practice more than any other segment of dentistry. However, despite marketing competition, few practices view marketing as a component that can be measured for effectiveness. In this webinar, Mr. Tucker will discuss building potential patient profiles, identifying the marketing channels available for an orthodontic practice, and how to monitor the back-end of a potential patient’s experience to optimize pending conversions and to gain feedback on why patients do not commit to treatment.

Package Dates Price
Measuring Orthodontic Marketing Effectiveness - Event Nov 7, 2017 Standard: FREE
OSHA Safety Rocks! For Ortho Teams

OSHA Safety Rocks! For Ortho Teams

Nov 14, 2017

Enthusiastic ortho teams put FUN in orthodontic treatment for their patients! Jackie Dorst puts the FUN in OSHA safety for orthodontic teams! Learn the latest safety information in this fast pace webinar. This OSHA Safety Training webinar provides orthodontic specific training on both the Bloodborne Pathogen Standard and Hazard Communication Standard.

Safety topics include:

  • GHS Chemical Labels & Pictograms
  • Disinfection & Sterilization
  • Personal Protective Attire
  • Post Exposure Plan
  • Fire & Emergency Plan
  • Hazardous Waste Management
  • Hand Hygiene
  • Laser & Radiation Safety
  • Required OSHA Records & Logs

Webinar attendees will learn about the Globally Harmonized System for chemical safety and how to read SDS safety information. Jackie’s easy to understand presentation simplifies Safety Data Sheet information and how to label secondary chemical containers. Her webinar provides resources for safety signs and customized chemical hazard labels. Attendees will learn how to print GHS chemical hazard labels for secondary chemicals using internet resources.

Package Dates Price
OSHA Safety Rocks! For Ortho Teams - Event Nov 14, 2017 Standard: $40.00
OSHA Safety Rocks! For Ortho Teams

OSHA Safety Rocks! For Ortho Teams

Nov 16, 2017

Enthusiastic ortho teams put FUN in orthodontic treatment for their patients! Jackie Dorst puts the FUN in OSHA safety for orthodontic teams! Learn the latest safety information in this fast pace webinar. This OSHA Safety Training webinar provides orthodontic specific training on both the Bloodborne Pathogen Standard and Hazard Communication Standard.

Safety topics include:

  • GHS Chemical Labels & Pictograms
  • Disinfection & Sterilization
  • Personal Protective Attire
  • Post Exposure Plan
  • Fire & Emergency Plan
  • Hazardous Waste Management
  • Hand Hygiene
  • Laser & Radiation Safety
  • Required OSHA Records & Logs

Webinar attendees will learn about the Globally Harmonized System for chemical safety and how to read SDS safety information. Jackie’s easy to understand presentation simplifies Safety Data Sheet information and how to label secondary chemical containers. Her webinar provides resources for safety signs and customized chemical hazard labels. Attendees will learn how to print GHS chemical hazard labels for secondary chemicals using internet resources.

Package Dates Price
OSHA Safety Rocks! For Ortho Teams - Event Nov 16, 2017 Standard: $40.00
Why Your Digital Marketing Isn't Working

Why Your Digital Marketing Isn't Working

Dec 7, 2017

ith the growing prevalence of retail dentistry, solo practitioners and small group practices are at risk of becoming commoditized in the eyes of the patient. If the perception is that the standard of care and experience is the same everywhere why wouldn’t you choose the practice with the most flexible hours and lowest prices? To avoid being commoditized and forced to compete solely on convenience or affordability you must communicate why you’re worth paying a little extra for. That means differentiating your practice from low-fee and other local competition to attract more private-pay patients and patients who understand the value you provide. This webinar will demonstrate how to accomplish this by solidifying your online reputation, connecting with your current and prospective patients on the media they use, and educating your target audience using the most effective online marketing tools available today.

Package Dates Price
Why Your Digital Marketing Isn't Working - Event Dec 7, 2017 Standard: FREE
Facial Esthetics Oriented Treatment Planning with VTO and TADs

Facial Esthetics Oriented Treatment Planning with VTO and TADs

Feb 20, 2018

Orthodontic treatment outcome is primarily a result of the mechanotherapy and clinical management of the case. Perhaps, the major key to orthodontic treatment planning is to identify the direction and amount of dental movements required within each quadrant. Without sound objectives and proper planning, anchorage requirements could easily be overlooked. While cephalometric analyses are helpful in providing a rough estimate of skeletal and dental relationships, treatment goals need to be developed accordingly with the face. In this presentation, instead of using the mandibular incisor position as the primary criterion, the aim is to provide a facial esthetics oriented treatment approach using the maxillary incisor position as the starting point while the mandibular arch still serves as the diagnostic arch. In this context, virtual treatment objective (VTO) is a critical tool for anchorage planning and reinforcement together with the use of temporary anchorage devices (TADs) and other conventional mechanics. Secondly, it is aimed to present the importance of strategic TAD placement in their stability and overall efficiency throughout the treatment.

Package Dates Price
Facial Esthetics Oriented Treatment Planning with VTO and TADs - Event Feb 20, 2018 Standard: $50.00
Building an Elite Office With Facebook Marketing

Building an Elite Office With Facebook Marketing

Feb 21, 2018

Facebook is a powerful tool that can help you connect with current and prospective patients. Unfortunately, orthodontists are encouraged to delegate social media responsibilities to staff and third party businesses. The problem is that this prevents the ever-so-important doctor-patient ‘conversation’ from happening. Simply put, everything you have been taught about Facebook marketing is wrong! This high-octane and fun webinar will focus on utilizing Facebook to build an elite dental office. Discover how to marketing to masses by targeting community Facebook Groups. Master Facebook and become a legend in your community.

Package Dates Price
Building an Elite Office With Facebook Marketing - Event Feb 21, 2018 Standard: FREE
Realistic Treatment of Patients Missing Maxillary Lateral Incisor

Realistic Treatment of Patients Missing Maxillary Lateral Incisor

Mar 8, 2018

Most orthodontists have tackled the dilemma of treating patients missing one or both maxillary lateral incisors. The compromise requirement depends on the choice of treatment. This program will provide a review of the current proposed forms of treatment for cases missing one or both maxillary lateral incisors and discuss challenges to find the appropriate treatment alternatives. Clinical situations will illustrate the variability in the decision process.

Package Dates Price
Realistic Treatment of Patients Missing Maxillary Lateral Incisor - Event Mar 8, 2018 Standard: $50.00
Clinical Photography: What is Your Doctor Looking For?

Clinical Photography: What is Your Doctor Looking For?

Mar 13, 2018

Photographs of our patients’ facial features, teeth, and oral tissues have long been vital in documentation of patient conditions and treatment results. Well-made photographs are also critical in the diagnostic and treatment planning process. With the advent of digital photography, there is little excuse for being unable to produce high quality photographs of our patients. This lecture will discuss the various intra-oral and extra-oral images, tips and techniques for making photos you can be proud of, and various uses for them.

Package Dates Price
Clinical Photography: What is Your Doctor Looking For? - Event Mar 13, 2018 Standard: $40.00
New in Practice?  Critical Financial Strategies for Success

New in Practice? Critical Financial Strategies for Success

Mar 14, 2018

This presentation will enhance your sophistication in the critical area of tax and financial planning management. You will learn how to develop short- and long-term financial objectives, as well as how to implement retirement saving strategies. New doctors will learn tips to avoid costly planning mistakes and achieve long-term success.

Package Dates Price
New in Practice? Critical Financial Strategies for Success - Event Mar 14, 2018 Standard: FREE
Clinical Photography: What is Your Doctor Looking For?

Clinical Photography: What is Your Doctor Looking For?

Mar 15, 2018

Photographs of our patients’ facial features, teeth, and oral tissues have long been vital in documentation of patient conditions and treatment results. Well-made photographs are also critical in the diagnostic and treatment planning process. With the advent of digital photography, there is little excuse for being unable to produce high quality photographs of our patients. This lecture will discuss the various intra-oral and extra-oral images, tips and techniques for making photos you can be proud of, and various uses for them.

Package Dates Price
Clinical Photography: What is Your Doctor Looking For? - Event Mar 15, 2018 Standard: $40.00
Speak Their Language! Utilizing Technology to Communicate with the Modern Orthodontic Patient

Speak Their Language! Utilizing Technology to Communicate with the Modern Orthodontic Patient

Apr 10, 2018

We are practicing during an amazing time in the history of orthodontics. New technologies are emerging daily. Some of these innovations are merely hype, while others are incredibly powerful tools to improve the quality of our clinical care as well as our practice efficiencies and effectiveness. This lecture will explore an often-overlooked yet extremely important aspect of these emerging technologies. The modern, tech-savvy orthodontic patient now uses computers, media, and digital technology almost instinctively. Their view of the world is different from that of previous generations, and this difference affects their learning, interactions, and relationships significantly. As health care providers and members of the orthodontic team, we must learn to utilize technology in order to effectively connect and communicate with this generation in order to succeed both clinically and economically. You simply can’t afford to miss this!

Package Dates Price
Speak Their Language! Utilizing Technology to Communicate with the Modern Orthodontic Patient - Event Apr 10, 2018 Standard: FREE
Pragmatic and Peculiar Practice Pearls

Pragmatic and Peculiar Practice Pearls

Apr 17, 2018

Orthodontics is a wonderful profession that provides clinicians with an opportunity to make a significant and lasting impact on the many patients they treat. While clinical care offers a multitude of rewards, it can also present a number challenges that require careful consideration to resolve. While such clinical challenges may appear to be daunting at first glance, many can be addressed with the application of simple and practical approaches. This presentation will review a series of clinical techniques that can be utilized to address simple and more complex problems observed during the management of orthodontic patients in a clinical settings.

Package Dates Price
Pragmatic and Peculiar Practice Pearls - Event Apr 17, 2018 Standard: $50.00
Is Sleep-Related Breathing Disorders Another Deja Vu Of Temporomandibular Disorders In Orthodontics?

Is Sleep-Related Breathing Disorders Another Deja Vu Of Temporomandibular Disorders In Orthodontics?

May 24, 2018

Recently, there has been much attention towards sleep-related breathing disorders (SBD) among orthodontic communities. Children with SBD can often develop distinctive facial characteristics. SBD in adults can result in serious morbidity and mortality. Treating these patients presents unique opportunities for orthodontists to collaborate with other medical specialties to improve a patient's health and treatment outcome. However, there are many opinions and claims related to this topic without proper research data. This webinar will discuss the most current scientific evidences regarding the relations between various controversial orthodontic issues and sleep breathing disorders.

Package Dates Price
Is Sleep-Related Breathing Disorders Another Deja Vu Of Temporomandibular Disorders In Orthodontics? - Event May 24, 2018 Standard: $50.00