As important as our school’s work is, it can seem routine to those of us on the inside. Sometimes we don’t recognize the stories that are right in front of us. Here are ways to help you think creatively about your department’s activities.
Can you connect your work to:
Stories can be significant if they:
People care about what’s close to home.
Local issues are the clearest way to demonstrate proximity.
Have you helped solve a problem that affects our community?
Does your work directly or indirectly promote economic development, employment or corporate partnerships?
Scientists and health care professionals are often averse to controversy.
Yet as an expert in your area, you can add constructive thoughts and opinions to subjects that are being discussed in public forums.
If you have an opportunity, consider contributing thoughtfully to a debate. By doing so, you can bring positive news coverage to your work and to our school.
Do you have a story that would engage readers’ emotions and have a far-reaching impact?
For example: You’ve not only helped introduce a new health care procedure, but you’ve also helped underprivileged people in urban neighborhoods access this care as well.